When and how you fight back is marketing because it affects your Tribe. The methods by which you fight back will carry the rest of the way. Remember the goal: to model to those who are entrusting you as the protector of the brand how your Tribe responds to these situations.
Spark Core Services
Are You Crafting You?
Craft is the fine work of refining yourself. We’re all seeking happiness. But how can we all craft our happiness when we’re all unique?
There Is No Permission to Create, Only Courage
When we seek approval for the thing we want to create, we are actually seeking permission. Why do we seek permission? Deep down we know that our work to create will upset someone.
A New Reverence For the Old
We reverence the new. Instagram is creating new ways to communicate with each other. Harvard researchers have created news ways to control drones with the mind. Banksy has introduced new styles in art to increase our interest in both politics and art. Elon is building...
The Trial and Error Biz Pro
If we spent 10,000 hours tinkering would we master the craft? Probably not. In business, we need to adopt the trial-and-error mentality to win.
The Most Insidious Kind of Hate
Self-hate has carte blanche with personal insults. How can you begin to cultivate self-love? Start by telling yourself the things an adoring father or mother would tell you. Continue by telling yourself the things you crave for your lover to say to you.
To the Creators Go the Rewards
It’s far too easy to tear down and criticize acts of creation.It’s much harder to complete one. However the lasting, vital rewards go to the creators.
The Myth of Herman-Henry Melville
We love hero stories, yes. We also love failure stories a little too much. Herman Melville was forgotten as ‘Henry Melville in his obit. But it’s not true.
It Scaling Even The Right Thing?
Is scaling even the right thing? For many, scaling may seem like the only way to get ahead of the competition. Focus on growing truly yourself as a craft business person, as a principled leader.
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