Spark Sites

Episode 214 – The Perfect Video Content Bull$h!t

Episode 214 - The Perfect Video Content Bull$h!t Video is obviously the next medium to take full hold. I think it may rock Instagram a bit, which still is primarily simply photos. But I meet a ton of people who are struggling to take the leap and do the video....

Episode 213 – EVERY Offering Needs Marketing

Episode 213 - EVERY Offering Needs Marketing Can Something Sell Itself? Nope. Never. Not gonna happen. If you had a stellar offering, would it sell itself? HECK NO! Every offering in the world is just an idea. If you look at the word, it...

When to Stand and Fight as Marketing

When and how you fight back is marketing because it affects your Tribe. The methods by which you fight back will carry the rest of the way. Remember the goal: to model to those who are entrusting you as the protector of the brand how your Tribe responds to these situations.

Are You Crafting You?

Craft is the fine work of refining yourself. We’re all seeking happiness. But how can we all craft our happiness when we’re all unique?

Digital Isn’t Always Better

Digital isn't always better. Have you noticed how automatic, motion-sensor paper towel dispensers are going back to manual pull down? Create enough headache with your latest technology and people will move their money back to the old thing. Every new upgrade should be...

2,000 New Followers Won’t Get You There

You don’t need the next perfect Instagram post. You don’t need the next 2,000 followers. The successes you need are on the other side of the hard won paradigm shift.