You’ve got to have both Mission AND Margin to achieve your BIG GOAL.Mission needs Margin. Margin needs Mission. You can’t have one without the other.
Episode 214 - The Perfect Video Content Bull$h!t Video is obviously the next medium to take full hold. I think it may rock Instagram a bit, which still is primarily simply photos. But I meet a ton of people who are struggling to take the leap and do the video....
Episode 213 - EVERY Offering Needs Marketing Can Something Sell Itself? Nope. Never. Not gonna happen. If you had a stellar offering, would it sell itself? HECK NO! https://youtu.be/nWD-wurGbEM Every offering in the world is just an idea. If you look at the word, it...
What you derive from each of these mastermind groups can vary based on why they started. But ALL of them fail for the same reasons. A member of a mastermind group will stop because they no longer feel they are getting value that is more core to the human experience.
When and how you fight back is marketing because it affects your Tribe. The methods by which you fight back will carry the rest of the way. Remember the goal: to model to those who are entrusting you as the protector of the brand how your Tribe responds to these situations.
Craft is the fine work of refining yourself. We’re all seeking happiness. But how can we all craft our happiness when we’re all unique?
When we seek approval for the thing we want to create, we are actually seeking permission. Why do we seek permission? Deep down we know that our work to create will upset someone.
We reverence the new. Instagram is creating new ways to communicate with each other. Harvard researchers have created news ways to control drones with the mind. Banksy has introduced new styles in art to increase our interest in both politics and art. Elon is building...
If we spent 10,000 hours tinkering would we master the craft? Probably not. In business, we need to adopt the trial-and-error mentality to win.